We believe that better communication is attained
through the discovery of what is essential in the message.

Our design Philosophy is outlined in the book Subtraction:
Aspects of Essential Design by Alexander Gelman,
published by Rotovision (UK) in 2000

Subtraction is a unique philosophy that offers a new
approach to the creative process. As a key to successful communication, Subtraction is equally relevent to
virtually any creative field

To learn more about the book and the philosophy please
visit www.subtraction.org

To purchase a copy of Subtraction please visit amazon.com